49,125 Miles
traveled per year by the average truck in the U.S. (1)
25,000 Average suburban/urban miles
traveled per year by box/van style trucks (2 axles) (1)
302 Miles traveled in a vehicle
by the average American in the past seven days (2)
96% Percent of Americans reached
weekly by media targeting vehicle drivers and passengers (2)
79% Percent of Americans reached
weekly by media targeting pedestrian traffic (2)
98% Percent of respondents who
felt truckside advertising created a positive image for the sponsor
(3)
96% Percent of respondents who
felt truckside advertising had more of an impact than traditional
billboard advertising (3)
18 million Number of annual impressions
generated by a truck in a DMA market of more than 5,000,000 people.
(50,000 per day) (4)
(1) American Trucking Association (2) Aritron Outdoor Study, 2001 (3)
RY&P Case Study for 3M Corp., 1994 (4) Traffic Audit Bureau (TAB) statistics
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"We were pursuaded by the uniqueness of the advertising
model itself. Our program presented an oportunity to create
awareness to a significant number of new (Lottery) players
with the potential to increase sales!"
- Greg Hoelk, Former Sales Director, Texas
Lottery
"The key benefit of truckside advertising for an auto manufacturer like
Saab is that our brand and product messages reach customers in an environment
where they're thinking about the cars around them - that's the kind of targeted
marketing that appeals to Saab."
- Joel Manby, President/CEO, Saab
"Truckside advertising is ideal for driving impulse purchase. With so much
of our (McDonald's) store sales coming from impulse buyers, the big, bold food-focus
ed images on our trucks is making a significant impact."
- Mark Freeman, Owner-Operator, President,
Chicago
Metro McDonald's co-op
group
"Truckside generated the largest street-level creative presence available
to reach the critical upscale NYC audience. And, trucks delivered our message
to parts of Manhattan that could not be reached by traditional forms of outdoor
advertising."
- Adam Bree, NY Metro Advertising
Manager, Sprint PSC
"Our fleet of trucks offered Hair Cuttery a unique way to break through
advertising clutter - Their geography flexibility allowed us to bring larger
than life images into target neighborhoods."
- Barbra Shaben, Director of Marketing Hair
Cuttery
"For the past few years, truckside advertising has been promoted based on
cost effectiveness and the ability to enter markets where conventional out-of-home
advertising methods are limited or unavailable. Now there's conclusive proof
of truckside's value as a powerful marketing tool that impacts awareness, attitudes
and opinions."
- Stephen Freitas, chief marketing
officer of the Outdoor Advertising Association of America (OAAA) commenting on
a study by The Singer Group that revealed a 30% increase in brand awareness for
a computer marketer following the use of truckside advertising. The study (cited
in "OAAA and Media Life Delivering Brand by the Truck Loads", April 2000) also
showed a 54% increase in the number of people who considered that marketer when
buying their next computer. |
Television