About Roadboardz®

In February of 2004, Jim Coffaro bought a trailer leasing company called BMS Trailer Leasing.  The company leased out 48ft and 53ft trailers for over-the-road hauling or storage purposes.  Jim, along with his business partner George VonAllmen, were doing well and growing steadily but at the same time constantly exploring and researching different ways to grow the business and lease more trailers.  It donned on them that these trailers traveling around with nothing on the sides could be great advertising space.

They began researching the idea.  In August of 2004, George and Jim teamed up with a small truckside advertising firm.  Its owner determined that what he needed was someone to manage the business and bring some direction and organization to it.  Jim and George were able to provide that as well as some sales efforts.

George and Jim believe that truckside signage is a highly effective way to advertise.  These trucks are out on the road every day being seen by thousands of people.  They are mobile billboards.  Putting a message on these billboards can be an effective, inexpensive way to sell product, build a brand, advertise a change of location, announce a special sale, introduce a new product, etc.  It makes perfect sense for people to look at a truck and instantly recognize the brand name displayed on it.

Jim’s oldest son Adam came to work for the company and brought with him some valuable advertising experience.  Adam became the project manager.  And from there, the team was set.  ROADBOARDZ® was off and running.

What Jim and George quickly found is that too often customers would have to use three different purveyors to outfit their trucks.  The job would require one company for the design, a different company for the production and a third company for the installation.  In order to differentiate itself, ROADBOARDZ® became a turnkey operation, handling all facets of the process. 

Today ROADBOARDZ® has its own graphic design staff as well as its own in-house print shop and a network of reliable installers across the U.S.  This allows us to have complete control of our projects at every stage of the process.

Our product offerings have changed from solely truckside graphics to include decals, banners, removable wall graphics, outdoor signage and vending machine graphics.

A project manager is assigned to each job to answer any questions and to walk the client through the process until the job is completed successfully.  With ROADBOARDZ® you can be assured that the final product will be of the highest quality and durability.